
Price includes Full Colour Print.
Our Smart Frame Display, also known as a SEG display or Smart display stand, is the ideal solution for creating a sleek and professional media backdrop. Designed at 6ft wide, this SmartFrame Display uses SEG fabric display stands technology, where high-quality fabric graphics feature a thin silicone edge that fits perfectly into the frame, stretching the graphic tight for a modern, edgeless appearance. Built with a durable anodised aluminium alloy frame and steel locking mechanism, our Smart frame display stands are strong, portable, and easy to set up. The non-reflective, wrinkle-free fabric media ensures your display looks flawless and photo-ready, making it perfect for SEG trade show displays, SEG exhibition stands, and Smart retail display stands.
This portable Smart display comes complete with its own carry case for easy transport, and its lightweight design makes it simple to assemble at any event. Our Smart modular display systems are a favourite for SEG event display stands, SEG pop-up display stands, and SEG freestanding displays, offering vibrant full-colour prints that grab attention at trade shows, exhibitions, and retail spaces. Whether you need custom Smart display stands, SEG signage displays, Smart banner stands, SEG wall displays, or SEG backlit displays, our Smart Frame Displays deliver high-impact visuals with premium durability. Choose our lightweight SEG display stands for a seamless, professional, and lasting presentation.
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Product Features:
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Package includes:
1 x Smart Frame Wall Display Frame
1 x Full Colour Graphics Panel
1 x Carry Bag

Price includes Full Colour Print
Introducing our Smart Frame Display, the ultimate solution for high-impact branding at events, exhibitions, trade shows, and retail spaces. This 6ft wide media backdrop is designed using the latest SEG display technology, ensuring your message is presented with a sleek, professional look. Known as Smart display stands or SEG fabric display stands, these systems use premium fabric prints finished with a silicone beading around the edges. The beading fits perfectly into the aluminium groove of the frame, pulling the graphic tight to create a seamless, edgeless appearance that businesses and brands love.
Built from commercial-grade anodised aluminium alloy with a steel locking mechanism, our Smart frame display stands are durable, lightweight, and made for easy, tool-free setup. Each portable Smart display unit comes with a convenient carry case, making it ideal for businesses needing quick transport and rapid installation. The non-reflective, wrinkle-free fabric graphic ensures that your SEG trade show displays and SEG exhibition stands look flawless under bright lighting and cameras—perfect for media walls where flash photography is common.
Our displays feature high-resolution, full-colour printing that guarantees sharp, vibrant imagery, whether you're using your Smart modular display systems indoors or outdoors. Thanks to the premium materials used, the fabric stays taut and smooth, avoiding the creases and folds often seen with lower-quality alternatives. This makes our SEG tension fabric displays the first choice for companies that demand professional presentation.
The versatility of our Smart banner stands extends to a wide variety of uses, including SEG pop-up display stands, SEG wall displays, and SEG backlit displays for illuminated impact. Whether you need custom Smart display stands for a unique brand presentation, SEG signage displays to promote your next big event, or Smart retail display stands to create a standout store presence, the SmartFrame system adapts to your needs. We also offer SEG freestanding displays and SEG double-sided SEG displays, giving you maximum visibility in any environment.
Perfect for SEG graphic display stands, portable fabric banner stands, Smart frame display stands at product launches, SEG event display stands, Â our displays are built to endure multiple uses without compromising on quality. Plus, if you're looking for eco-friendly SEG display options, our printing processes and durable materials minimize waste and are designed for longevity.
Choose our lightweight SEG display stands for a combination of stunning visuals, reliability, and ease of use. Whether you're setting up at a busy trade show, a high-profile media event, or a bustling retail environment, our SmartFrame Display systems ensure your brand always stands out, leaving a strong and lasting impression on your audience.
Package includes:
1 x Smart Frame Wall Display Frame
1 x Full Colour Graphics Panel
1 x Carry Bag
| SKU: | SKU-WD-03-160-232 |
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| Product Name: | Smart Frame Display, Media Backdrop - 6ft Wide |
| Product Code: | DSA-WD-03-160-232 |
| Price: | $895.00 |
| List Price (market price): | $1,895.00 |
| Overall Display Size: | W: 160cm H:232cm |
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| Package Size 1: | 30cm X 20cm x 110cm |
| Frame Material | Aluminium Frame |
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| Print Material | Fabric Banner |
| Graphic Size: | W: 160cm H:232cm |
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| Product Weight: | 13Kg |
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| Gross Weight: | 14Kg |
| Setup Time: | 2 minute |
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| Tools Required: | No Tools Required |
| Price Including Printing: | Yes |
| Carry Case Include: | Free |
| Visibility: | Single Sided / Double Sided (Optional) |
| Production Lead Time: | 7 days |
| Production Lead Time (Qty: 5+ units): | 7-9 days |
Usually the Waveline display comes with single sided print (The print cover the front of the frame only). If you require full colour printing at the back of the unit as well, we can print at the back of the fabric as well converted into a double sided display. The graphics for the back of the unit can be diferent design to the front.
Top flood lights are available as an options. Lights comes with adapter to mount the lights on the frame
For more information about the Popup Display lights see: Waveline Display Lights
Our normal lead time for this rollup banner is 5-8 days. However, if you require the display urgently, we can prioritize the job and produce it within 3-5 days.

The price displayed is based on customer supply the artwork ( using the correct artwork template, downloadable from the product page) ready to print. If you do not have the means to create the artwork yourself, Display Master Australia can help you creating the artwork. We will allocate a graphic designer for the job. We will create the artwork and send you as many proofs as require until you approve the job

For more information about the graphics design option see: Graphic Design
Display Master Australia Pty Ltd offers shipping insurance that cover the goods for loss and damage during Shipping. The Shipping Insure is optional, and it is the customer’s choice to take or reject the shipping insurance. The shipping insurance is offered to the customer for each individual item, and is available in the product options.

For more information about the shipping insurance see: Freight & Packaging
Displays Master Australia Pty Ltd is a 100% Australian-owned company with its head office located in Melbourne, Victoria. We specialize in exhibition systems, point-of-sale displays, portable displays, and large format printing. Crucially, we operate as a production company, not a middleman. By maintaining end-to-end control of all production aspects under one roof, we ensure a fast, reliable, and high-quality service. We stock most products for immediate dispatch, and the majority of our offerings are available for viewing in our Moorabbin, Victoria showroom.
Unlike many competitors, we maintain inventory for the majority of our products, enabling us to offer same-day or next-day dispatch depending on the order placement time.
For orders requiring custom printing, the turnaround time will vary. We advise confirming the current lead time at the point of ordering. Should you have an urgent deadline, please inform us, and we will confirm our absolute best expedited lead time. Our standard printing turnaround time is 2 to 5 business days, with an express priority option of 1 to 3 business days available. To obtain precise information regarding the delivery schedule for a specific order, please contact our team for an accurate ETA.
Our display stands have to be totally reliable and trouble free. Our display equipment is carefully produced and passes through strict quality control checks. We offer a one (1) year warranty on all equipment (excluding graphics and prints). Our equipment warranty covers manufacturing defects rather than operator damage. If you think others are supplying better warranties please read their small print.
Sure we can. Our in house graphics design team are experienced in creating displays that will have you make getting noticed easy. Our team has the expertise to take images and texts and turn it into eye catching displays that will deliver your desired message to your audience and customers. Our team is most experienced in designing large format displays so, they know the graphics criteria requirements and specifications for each display that we produce and they are highly efficient in the design process. For more information please click on the graphics design link.
Sure we can. Full colour graphics are based on the Pantone Colour Matching System. Colour images must be in CMYK format (No RGB!).We cannot guarantee an exact colour match, but we will come as close as possible (just as long as you provide us with the correct Pantone Colour Code when placing your order). For more information please click on the graphics design link
Sure you can. If you already have a graphic designer or you can design the artwork yourself, all you need to do is follow our graphic design instructions. If you have any questions regarding the design please don’t hesitate to contact us. Email: support@displaysales.com.au or call us on : 1300 785 131.
For more information please click on the graphics design link.
For more information about full ARTWORK GUIDES click on the artwork guide link.
For more information about graphic design templates click on artwork templates link.
You can send us your artwork through our website. Go to the Artwork section and click on the Send Your Artwork link. The steps are described. Once we receive your artwork, you will receive confirmation from us and we will be in touch if we need to discuss anything further with you. For more information please click on the Send Your Artwork link
You can also send your artwork on USB by express post mail to: PO Box 6035, Caulfield South, Vic, 3162. Please make sure you label your CD with your company name and invoice number so we can attach the artwork to your order.
The preferred artwork format is PDF, EPS or AI file (texed outlined).Page size must be set to the trim size plus 5mm bleed all around if necessary. Images and graphics must be in CMYK format. Please ensure all supporting images, files and fonts are included. A minimum resolution of 150dpi (CMYK colour) at the full printed size is required (1:1 scale). We recommend you supply us images in the highest resolution possible as this will provide the best quality result for your banner. Please DO NOT use PDF Maker for making PDFs to print - they do not generate acceptable quality PDF files. Most mainstream applications produce good-quality PDFs when "High Quality", "Print" or "Press" settings are used.
For more information please click on the graphics design link.
Our existing customers enjoy top quality products at a great prices. They continue to visit our online shop with great satisfaction in our products, service and prices. We are cheap because we do not outsource like many of our competitors. We import the equipment ourselves and we have in-house production – there is no middle man, so no need to add margin and make the goods more expensive.
We work on high volume and extremely low margin. We keep tight control of our costs, buy in bulk, have a small sales force and great quality control and support team. The result speaks for itself. You get top quality products at rock bottom prices supported by great and fast reliable service. We had new customers calling us after receiving their goods and thanking us for saving them money. They can't believe high quality products and prints they received to other companies they have used who charge double to almost 3 times as much for exactly the same displays.
We have repeatedly been chosen against strong competition by the well-known designers and marketing agencies, schools, universities, associations, retailers, and manufacturers throughout Australia.
We keep a close eye on the competition and do everything we can to offer the best price, it is possible that we might miss something. If you find a better price, tell us and we will beat it for you. You just need to make sure that your compare apple to apples, meaning, the product is same product and quality to what we offer. Please make sure that the competitor product is in stock and available for immediate delivery. We will need to be able to verify the offer if you want us to price beat.
Please contact our sales team and provide the following details:
1. The product, price and our product code you are interested in purchasing.
2. The other offer or the Internet site offering a better price.
We offer discount pricing for large quantity. Although our discount prices are detailed on our website, if you have better price on large quantities that are not listed online, you are welcome to request a quote for a specific job. We are unbeatable on large quantities – please see our price promise!
1. Credit Card (Visa or Mastercard).
2. Direct deposit to Westpac Banking Corp BSB: 033-047 Account Code: 625543
When ready to place an order, please submit via the shopping cart and proceed to checkout. A confirmation order and invoice was be automatically sent to you. The following payment methods are available:
1. Credit Card (Visa or Mastercard).
2. Direct deposit to Westpac Banking
Display Master Australia Pty Ltd
ABN: 26 514 660 253
PO Box 6035,
Caulfield South, 3162, VIC, Australia
Direct deposit to Westpac Banking Corp
BSB: 033-047
Account Code: 390908
Please put invoice number in the reference field when making your payment.
Display Master Australia offers to deliver your displays to your door. We use Couriers to handle our deliveries to you. Our Couriers are leaders in the industry, providing superior freight handling facilities to enable you to track your shipment online.
When placing an order, please make sure you provide a full delivery address (no PO BOX’s are permitted), including postcode, the name of the recipient and a contact telephone number. Delivery charges are automatically calculated by the shopping cart and are included on all invoices. Delivery charges will vary depending on the product size, weight and destination. For more information please click on the delivery link